"The most important thing is the music itself", says Gui Boratto about his work, "not the style or the production, but the melody and harmony". No wonder then, that the Brazilian producer icon is applying the exact same standards to the sounds released on his newly launched label D.O.C. Granted, the name originally refers to quality assurance for food (Denominazione di Origene Conttrolata), but in this case, it's all about the music: "After years thinking about launching my own label, now is the right time to put out serious music that has a different approach. I'm talking about melodies, vocals, lyrics, recorded instruments."

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