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ara is a new record label curated by David Letellier, a.k.a Kangding Ray. ara is a platform for recording artists with unique sonic identities that seeks to induce deep emotions through sound ; focusing on singular artistic endeavours, created with patience and dedication. While rooted in electronic club music, ara will not follow any prescribed sonic path : it will explore a palette of diverse sound worlds who evolve through parallel series of curated releases. Each series will represent either a concept or a particular musical direction, which will be mirrored by its own design approach.

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