Mrs. Pride feat. Luciana Villanova Gui Boratto

Architect, producer, and composer Gui Boratto is one of the most influential figures in the global electronic music scene. Celebrated for his remarkable ability to blend techno, house, and deeply emotive melodies, his productions have earned widespread acclaim and a devoted following.

With Mrs. Pride, Boratto revisits his multi-faceted approach to music production, showcasing his mastery in crafting immersive soundscapes. Known for seamlessly incorporating indie, electronic, and rock influences, he continues to demonstrate exceptional versatility as an artist. Staying true to his style, Boratto meticulously recorded all the instruments himself, including his signature tremolo-laden guitars—a hallmark instantly recognizable to fans of hits like No Turning Back, Azzurra, and Beautiful Life, as well as B-sides like Besides.

The track also features the stunning and distinctive vocals of Luciana Villanova, Boratto’s life partner and wife, whose contribution adds a deeply personal and unique dimension to this special production.

Mrs. Pride comes to life through a breathtaking music video—a visual masterpiece that amplifies the emotional depth and artistic vision of the track. Produced by visual artist Bruno Bock, the video delivers an innovative experience in electronic music, standing out as one of the first music videos entirely created using AI-generated imagery.

With Mrs. Pride, Bruno Bock combines over two decades of audiovisual expertise with cutting-edge artificial intelligence technology, presenting a work that redefines the boundaries of artistic expression. Crafted in collaboration with Gui Boratto, the music video invites audiences into a sensory narrative where sound and visuals intertwine to explore universal themes such as pride, beauty, and the quest for acceptance.

More than just an exceptional musical production and a striking visual work, Mrs. Pride serves as a manifesto on the interplay between aesthetics, ego, and the impermanence of beauty. This groundbreaking project transcends traditional formats, inviting audiences to reflect and connect. Now available, Mrs. Pride promises to surprise and inspire, marking a bold new chapter at the intersection of music and cinema.